E Writing!!

Anyone who works in front of a computer screen all day will appreciate the importance of easy writing on the computer screen.

But why is it important and what processes are needed?

First of all the style of writing needs to change significantly from traditional methods, namely print. The formality in which a newsprint story is written alsmost garuntees a headache when reading it on a screen.

This means content really must adhere to the inverted pyramid rule-most important first, and crap later. This ensures for the most part info is kept to the bare minimum, with any aditional info being provided by liks, pictures or other fancy new age shinanigans.

Again, style must change to become more conversational, a website quoting facts and utlises a thesaurus at every possible opportunity will put readers off very quickly.

Style must engage the reader, providing incentive for reading on and not begging them to press the back button.

As mentioned before length is important in maintaining the attention span of your modern day internet guru. News websites use staff to adapt articles for the internet, as they realise that short and sweet is the best motto when it comes to e-writing.

If there is anything I have learned from my advanced utilistaion class, (meaning I can say this with authoriy) is that when it comes to the internet, everything you must say needs to grab the reader, if it doesn't, get rid of it because it wont get read.

Count your chickens before they hatch, once they get out they move spasmadically and they're harder to count.

PEACE

Internship.. YEAH!!

Persons misconceived perceptions of an internsip continue to amuse me.

"Been making coffee's all day? LOL" is something my Boss frequently asks.

Honestly stop living in the eightees, times have changed along with the role an internship offers to bright eyed intens such as myself.

Not only have I been helping on a new clothing staff catalogue, but have attended a joint PIMs meeting with local councils and local PR practioners. Did i mention a feast was provded?

Honestly for the 10 people they needed to feed we could have brought an army in and still asked for seconds.

suffice to say, i havn't needed to break out the wife beater singlet yet and am thouroughly engoying my working envioronment.

BTW-two stories in the Express... Oh Yeah!

Internship!!!

With my internship only 1 week away am i worried? Typical Andrei answer no, I am not.

Albeit excitement is rife, with the realisation i have reached the culmination of three years work.

Over the three years i have been blessed with patient tutors, a well providing job and generous marks, despite my ill efforts.

Now with the internship a week away i am geared to pay back to society what it has given me, and put my il gifted brain and ripped muscles to use in the cut throat underground corporate giant that is Environment Southland.

Well not so true, but this internship will be my stepladder into the corporate communications world, and by George i will make the most of it.

Peace out!!

Who is your favourite tough guy?

Ive always loved movies with one central tough guy, who bulges with muscles and kicks everybodys ass.

But when it comes to picking a favourit who would it be.

There are so many options, karate chopping Jet Li or Jacky Chan, hulking figures such as Big Arny or The Rock.

For me my personall favourite would be Slvester Stallone.

Sure his acting is a little lacklustre and he looks like hes smoked pot and has downs, but he just kiks ass and kicks it with pizzaz.

Convergence Media Rules.

Why? because it replaces every aspect of traditional media and manages to squeeze them altogether for ease of use.

But is it actually easier? will it ever replace traditional media?

There are apparrently several forms of convergence media, the mixing of several functions into one.

This includes such things as cellphones, pda's, wireless laptops and the like. They offer many different functions and capabilities that the modern day chumpete finds nescessary.

However this blog is going to examine the use of convergenece media wehen it comes to websites. Massive multi national organisations such as APN and REUTERS utilise every form of technological coolness on their website.

This includes podcasts, videos, audio cuts, pictures and good old fashioned text.

Even most local newspaper websites are now starting to tap into the online market by providing different ways for readers to experience the news.

With the worlds changing technological demands, most large businesses are required by common sense to utilise the internet, because it holds such large market.

With the loss of revenue generated by the loss of newspapers, perhaps these organisations can utilise the internet to regain that revenue, as the market held by their uber websites holds a market that their declining hardcopy sales indicates otherwise.

Despite this large amount of convergance media shizzizzleness nothing will replace the crackling of the A3 size broadsheet on the Sunday morning with your coffee.

Ive finally found it!!!

My dream car, an integra type r with 157 ks on the clock.

Now there are many honda haters out there, however you cant deny the type r is a well put together package offering the best performance from a N.A. 1.8l. I dare any wrx or evo fan to take the turbo off their car and give it a go.

As it is the type r will accellerate from 0-100 in 6.7 secs as oppossed to the 7 of a two l turbo wrx.

Stick that in your pipe and smoke it.

Anyway im off too start saving for my beast.

Yeah thats right this is a replica of my baby.

This 1500cc carburettor machine burns tarmac like the best of them, many a 2l corona and avanir have fallen pray to the close ratio gearbox, 50:50 weight distribution and front engine mount stuck to a standard piece of crap flywheel pushing the full 100hp to the ground through the front wheels.

As amazing as this machine is, heading up to the 100km mark in around 11 seconds isn't so exciting.

Thats where the search for a new car comes in.

Throughout the weeks i have noticed the negative attitudes of people concerning this ancient and sacred task.

'don't you already have a car', 'whats wrong the car you have' are frequent statements that scream ignorance, and my personall favourite 'a car is just a car' just begs to be whacked upside the head.

There is so much to consider going for a new car from initial cost, speed, looks and reliability etc.

Do you sacrifice jaw propping ball-tearing speed for a rigid drive with speed bumps feeling like craters or keep it slow and cruisy?

Do you go for revvy or torquey? A vtec, a turbocharged vehicle or perhaps a fine tuned v6?

So many options requires a lot of though and alot of research, but anybody who deduces there are no differences in a car, as they all get you from A to B deserves to walk.

After all,it still gets you from A to B, just without the gut-wrenching, ass-gripping, butt-hole-clenching, spine-tingling, eye-popping style of a decent car.